Welcome to the Grid Launchpad

Learn how to teach online on Grid Learning

Welcome to Grid Learning, the emerging platform dedicated to elevating the quality and accessibility of education across South Africa and beyond. We invite experts, academics, and industry leaders to share their knowledge and join a mission to transform the educational landscape.

Why Teach Online with Grid Learning?
Teaching on Grid offers you the opportunity to extend your influence, impact, and income without the traditional constraints of physical institutions.
Expand your reach:
Connect with a diverse, continent-wide student base, reaching learners in both urban centres and underserved rural areas who demand flexible, high-quality content.

Teach what you know, how you know it:
Maintain academic freedom while building a course around your specific expertise, free from institutional red tape.

Future-Proof your income:
Earn competitive royalties and build a sustainable income stream tied directly to the value and popularity of your content.

Digital Leadership:
Position yourself as a thought leader in your field within South Africa’s rapidly growing digital education market, enhancing your professional brand and credibility.

How to become an Instructor on Grid Learning?
The process is designed to be straightforward, focusing on the quality of your expertise and your commitment to high teaching standards.

Submit your Proposal:
Complete the Instructor Application Form and submit a detailed course outline (if applicable)

Create your course:
Once approved, you gain access to the Course creation Hub and Planning resources to fully develop your video lectures, quizzes, and supplementary materials.

Expert Review:
Our Review Team will evaluate your course for quality, relevance to the South African market, and adherence to our Minimum Course Standards.

Launch:
After passing the final Quality Check, your course is published to the Grid marketplace, ready for enrollment!

Transforming Lives Through Education
As a Grid instructor, you are a crucial part of addressing the critical need for flexible, quality education in Southern Africa.

Empowerment:
Provide practical, career-focused skills that directly improve employability and financial outcomes for thousands of young South Africans.
Access:
Break down geographical and logistical barriers (like long commutes or limited campus capacity) that prevent many ambitious students from accessing quality learning.
Cultural Relevance:
Create content that speaks directly to the unique challenges, opportunities, and regulatory environments of the South African economy.

How Grid Marketing benefits you?
We are committed to helping your course find its audience through targeted strategies that leverage our platform’s scale and local understanding.

Targeted Outreach:
Benefit from Grid’s marketing campaigns that specifically target students within South Africa and the SADC region looking for the skills you teach.
High Visibility:
Your course is automatically optimized for search within the Grid platform and major search engines (SEO) to drive organic enrollments.
Promotional Tools:
Gain access to the Marketing section where you can generate custom discount coupons, run email campaigns, and track conversion rates to boost your own sales efforts.
Instructor Spotlight:
High-performing instructors are regularly featured in our promotional materials, press releases, and social media channels, elevating your personal brand.

The Planning phase is the foundation of an effective course. Instead of starting with what you want to teach, we start with what you want the student to achieve. This section guides you through the academically proven process of backward design.

Recommended Process for Course Creation (and Beyond)
We use a structured, three-phase cycle to ensure all courses meet the highest standards for instructional design, quality, and student engagement:

Phase 1: Planning (Design): Define outcomes, identify the audience, and build the structural blueprint (this section).
Phase 2: Production (Build): Record media, upload materials, and assemble the course in Grid.
Phase 3: Launch & Iteration (Review): Publish the course, monitor student performance, gather feedback, and continuously refine the content.

Choose Your Course Topic
Your course topic should balance your deep academic or professional expertise with market demand and institutional need.
Align with Expertise: Focus on an area where you hold specialized knowledge or research experience. Your passion and authority are essential to course credibility.
Validate Demand: Use institutional data, industry trends in South Africa, and student interest surveys to confirm the need for your specific subject area.
Identify the Problem: Ask: What tangible problem or knowledge gap will this course solve for the learner?

Define your Ideal Learner Audience
Designing a course for everyone is designing a course for no one. Clearly identifying your audience focuses your tone, complexity, prerequisites, and examples.

Prerequisite Knowledge: What knowledge or skills must the student possess before starting? (e.g., “Must be proficient in Python” or “No prior knowledge required”).
Motivation and Goal: Why is the student taking this course? (e.g., Career advancement, academic credit, personal hobby).
Audience Segmentation: Are you targeting undergraduates, working professionals seeking certification, or post-graduate researchers? This dictates the required academic rigor.

Create your Learning Objectives
Learning Objectives (LOs) are the specific, measurable statements of what the learner will be able to do by the end of the course. They are the most critical element of the planning process.
Start with Action Verbs: Use verbs aligned with Bloom’s Taxonomy (e.g., analyze, apply, create, evaluate), rather than passive verbs like understand or know.
Focus on Measurability: If you can’t measure it, it’s not an effective objective. An LO must directly inform how you assess student performance.
Hierarchy: Define both Course-Level objectives (the big picture) and Section-Level objectives (what the student will learn in a specific module).

Outline Your Course
Your outline translates your learning objectives into a logical, structured flow of content.
Structure: Organize your course into Modules (Sections/Chapters), which are composed of Lectures (Lessons).
Modularity: Ensure each lecture addresses a single, focused concept. Shorter lectures (5-10 minutes) generally promote better retention in online environments.
Logical Flow: The content should build sequentially, requiring the student to master basic concepts before advancing to complex application tasks.

Enhancing Learning with Practice and Assessment
Learning retention drastically improves when students are required to actively apply the knowledge they receive.
Formative Assessment: Integrate low-stakes practice activities within each lecture (e.g., short quizzes, comprehension checks, reflective prompts) to test understanding before a major grade is assigned.
Summative Assessment: These are high-stakes evaluations at the end of a module or course (e.g., graded projects, exams, written assignments). These must directly test the mastery of your defined SLOs.
Practice Activities: Include downloadable worksheets, code samples, case studies, or templates that students can use to apply skills immediately.

The Value of Scripting
Even if you teach extemporaneously in a physical classroom, scripting is crucial for high-quality online delivery.
Clarity and Conciseness: A script forces you to eliminate irrelevant tangents, ensuring you cover only essential information and stay within optimal lecture length.
Accessibility and Captioning: A complete script is the fastest, most accurate way to generate high-quality captions, which are mandatory for accessibility.
Production Efficiency: A script reduces re-takes during recording, saving significant time in the production and editing phases.

Create Accessible and Inclusive Learning Content
Designing for accessibility from the start ensures your course adheres to both institutional policy and ethical best practices.

Captioning: If video content includes captions, ensure they are accurate and synchronized captions.
Visual Aids: Utilize high-contrast text and visuals, and ensure all images and graphs used in slides have descriptive alternative text (alt-text) for screen readers.
Language: Use clear, concise language, avoiding unnecessary jargon. When discipline-specific terminology is required, ensure it is clearly defined.
Culturally Sensitive Examples: Ensure all case studies, examples, and cultural references are relevant and respectful to the diverse student population of South Africa or your respective country.

Here’s an example of a Course Blueprint

This provides the technical guidelines and resources necessary to transform your planned curriculum into high-quality, professional video content that meets Grid Learning’s minimum standards.

Recommended Software to Use: 
Video Recording Software – OBS (Available on Windows, Mac or Linux)
Video Editing Software – CapCut (Available on Windows, Mac or Linux)
Whiteboard Software – Microsoft Whiteboard (Available on Windows, Mac or Linux)

Before You Begin Recording
Preparation is key to a smooth and efficient recording process.

Finalize Your Script/Outline: Ensure your script is complete, reviewed for accuracy, and timed to fit the recommended lecture length (ideally 5–10 minutes per video). This prevents verbal filler and boosts editing efficiency.
Prepare Your Visuals: Have all slides (PowerPoint/Keynote), coding environments, or demonstrations fully loaded and tested. Ensure slides use a high-contrast design for legibility.
Test Internet Stability: If you plan to record any live demonstrations or stream data, ensure your internet connection is stable to prevent lag or freezing in your video capture.

Set Up Your Recording Space
A professional recording setup minimizes distractions and meets visual quality standards.
Lighting: If you will be recording yourself. Use soft, direct front lighting (e.g., ring light or two-point lighting) to eliminate shadows on your face. Ensure the light source is in front of you, not behind you.
Background: Use a clean, non-distracting background (e.g., a solid color wall, a professional bookshelf, or a virtual backdrop). Avoid busy patterns or clutter.
Framing: Position your camera slightly above eye level. Frame yourself from the chest up, leaving a small amount of “headroom” above you.
Recording Area: Choose a quiet space away from external noise (traffic, pets, air conditioners).

Resolve Common Audio Issues
Audio quality is the single most critical factor for learner engagement. Distracting audio will fail the course review.

Common audio issues:

Hissing/Static Noise – Caused by Microphone picking up computer fans or room echo and can be fixed by recording in a small, acoustically “dead” space. Ensure the microphone is close to your mouth (6–12 inches) and use foam/pop filters.

Clipping/Distortion – Caused by speaking too loudly or setting the microphone gain too high and can be fixed by lowering the input gain (volume) on your microphone or audio interface. Do a 30-second test where you speak at your loudest volume to check the waveform.

Mono Audio Caused by recording software being set to capture only one channel and can be fixed by Check your software settings (e.g., Audacity, OBS) to ensure output is set to Stereo or Dual-Channel.

Echo/Reverb – Caused by recording in a large room with hard, reflecting surfaces. Issue can be fixed by placing soft materials (rugs, blankets, acoustic foam) around your recording area.

Check Your Quality with a Test Video
Do not record the entire course before submitting a test.
The 3-Minute Test: Record a 3-minute segment covering a complex topic. This must include video of you speaking, screen capture of a slide, and a sound clip.
Self-Review: Watch your test video on a different device (e.g., a phone or tablet). Does the audio sound balanced? Is the synchronization perfect? Is the lighting consistent?
Platform Review: Submit this video sample to the Review Team for preliminary technical feedback before investing time in the full course recording.
How to submit this video, create a Test Course on the Grid Platform and Upload the video. The test video will be reviewed and feedback will be given within 48 hours. Please ensure your video is compressed before uploading.

Here are the instructions on How to Upload the Test Video

Editing Tips
Efficient editing saves time and improves the final professional polish of your lecture.
Remove Long Pauses: Cut out any long pauses, “ums,” “ahs,” or redundant sentences. Aim for a smooth, conversational flow.
Screen Transitions: Use clean, professional transitions when moving between your camera view and your screen share/slides. Avoid overly complex or jarring visual effects.
Audio Sweetening: Apply light noise reduction and compression in your editing software (e.g., CapCut, Adobe Premiere, DaVinci Resolve) to ensure the volume is consistent across all lectures.
Add Overlays: Utilize lower-thirds text overlays or graphics to highlight key terms, equations, or figures mentioned in the lecture.

How to Export Your Videos
Your export settings must adhere to our minimum technical specifications.

  • Resolution: Export must be 720p or 1080p (minimum 1280 x 720 pixels).

  • Frame Rate: Standard frame rates are acceptable (e.g., 25 fps, 30 fps). Ensure the rate is consistent across all videos.

  • File Format: Use MP4 (H.264 codec). This offers the best balance of quality and file size.

  • Audio Format: Export with AAC audio codec, ensuring a stereo (two-channel) output at a sample rate of 44.1 kHz or 48 kHz.

The Course Publishing phase covers the critical steps needed to prepare your course for launch, secure final approval, and manage its performance once live on the Grid marketplace.
Please ensure your course adheres to these recommended Grid Learning Course Guidelines to ensure you offer the full packaged content to subscribers.

Create Your Course Landing Page
The landing page is the course’s marketing funnel. It determines if a potential learner enrolls. It must meet all minimum criteria before submission.
Catchy and Descriptive Title/Subtitle: The title and subtitle must be compelling while including relevant keywords to maximize search engine visibility. Avoid jargon where possible.
Comprehensive Description: The course description must be honest, engaging, and meet the minimum word count (1,000 words), detailing what the learner will gain.
Clear Goals and Prerequisites: Explicitly list the learning outcomes (SLOs) and the prerequisites so learners can self-select and understand exactly what is required and what is promised.
High-Resolution Course Image: Upload your final thumbnail image adhering to the minimum 2048 x 1152 pixel requirement, ensuring it is visually striking and represents the content.

Using your Dashboard for Data-Driven Insights
Once your course is published, your Instructor Dashboard becomes your most important tool for management and improvement.
Monitor Enrollment and Revenue: Track daily/monthly sign-ups and earnings, analyzing which marketing channels (direct link, organic search, platform promotion) are driving sales.
Analyze Student Engagement: Review metrics like lecture completion rates and quiz pass/fail rates. High drop-off rates often signal a need to improve or shorten specific lectures.
Respond to Feedback: Regularly check course ratings and written reviews. Use student feedback to identify specific weaknesses in your content or delivery that require revision.

Guide to Creating a Promotional Video
A professional promotional video is a mandatory component of a high-converting landing page.

Duration: Keep it short and engaging, ideally 30 to 60 seconds long.
The Hook: Start with a strong statement or a challenging question that immediately captures the learner’s attention and identifies their pain point.
Value Proposition: Clearly state what the learner will achieve (the main benefit) and why you are the best person to teach the course.
Call to Action: End by explicitly inviting the viewer to “Enroll Now” or “Start Learning Today.”

View the Full Guide to Creating a Promotional Video

How Course Maintenance Can Boost Your Performance
A published course is not a finished course. Regular updates are key to longevity and positive reviews.

Address Feedback: Systematically update content sections based on student reviews and Q&A topics that show recurring confusion.
Content Freshness: In technical fields, update lectures to cover new software versions, regulatory changes, or industry trends. Replace any outdated examples or tools.
Technical Check: Periodically review your course to ensure all video links, downloads, and quizzes are functional and accessible.
Communication: Send announcements to past students when major content updates are added, this often encourages them to return, leave new reviews, and boosts platform activity.

Creating High-Quality Course Content: Best Practices and Tips (Post-Launch)
This acts as a reminder that quality is an ongoing commitment, not just a pre-launch requirement.

Answer Q&A Promptly: Aim to answer all student questions in the Q&A forum within 24-48 hours to maintain high engagement and satisfaction ratings.
Utilize Practice Tests: If applicable, create varied and challenging practice tests that accurately simulate real-world application of the concepts.
Encourage Reviews: Remind students to leave an honest review at natural breaking points in the course (e.g., after completing the second module) to generate necessary social proof.

This section explains how the pricing is structured and how instructors benefit from each tier, providing a clear financial recommendation.

Our pricing model is strategically segmented to ensure maximum profitability while attracting the highest volume of South African students. The structure is based on psychological pricing and the Cost of Failure for the student.

Pricing model for a single course:

High School (Yearly Based):

  • Monthly Price: R69.99
  • Once-off Price: R499.99 (Access for the whole year)

University Module (Semester Based):

  • Monthly Price: R99.99
  • Once-off Price: R299.99 (Access for the whole semester)

Professional skill and more:

  • Monthly Price: R149.99 (certification of completion included as well)
  • Once-off Price: R599.99 (Access for until completion & certification of completion included as well)

Summary of pricing models:

SegmentMonthly PriceAnchor PriceProfit Driver
High SchoolR69.99R499.99 (Yearly access)Volume & Acquisition. The low R69.99 price minimizes parent friction and brings huge traffic to the platform.
University ModuleR99.99R299.99 (Semester Access)Profit & Retention. University modules are high-stakes. R99.99 is seen as “insurance” against a R4000 retake, justifying the higher margin for the platform and the instructor.
Professional Skill, etc.R149.99R599.99 (Once-off)High Value. Professionals have a budget for skills that directly lead to income. This tier yields the highest return on your content.

 

Maximizing Your Earnings at Each Tier:

Your take-home is 60% of the Net Revenue (after payment gateway fees). Our goal is to push users toward the higher-value options to maximize your royalty payments.

1. The Subscription Model (R69 / R99 / R149)

  • The Opportunity: Subscriptions are the source of Recurring Revenue. Even at R99, a student who stays for 6 months yields R600+ in gross revenue for the platform, and R360+ for you (60% of net).

  • Recommendation: Focus your courses on retention. Keep content fresh, add small new sections (like “Exam Prep 2026”), and answer Q&A promptly. The longer the student stays, the more money you make every month.

2. The Once-Off Model (R299 / R499 / R599)

  • The Opportunity: This is your best source of Immediate Cash Flow. For Instance, A student paying R350 instantly earns you R210 upfront, reducing the risk of a single-month subscription dropout.

  • Recommendation: Market the Once-Off price as the “Smarter Deal.” Tell students: “Why pay R99 for one month when you can own the course forever for R350?” This anchors the value and increases your immediate earnings.

3. Strategic Bundle Pricing

Our pricing encourages students to buy Bundles (e.g., R150/pm for All High School Subjects).

  • Your Benefit: When a student purchases a bundle, your royalty is based on the usage of your course within that bundle. By making your course comprehensive and popular, you capture a larger percentage of the bundle revenue pool. Make your course indispensable.

  • Your Marketing Edge: We handle the low-cost acquisition, and you maximize the conversion by highlighting the superior quality of your content versus free alternatives. Focus on demonstrating that your R99 course saves the student from a R4000 repeat module fee.

This section provides you with the strategic tools and tactics necessary to turn your high-quality course into a high-performing business.

Improve Your Course’s Search Results (SEO)
Focus: Optimizing for Internal Visibility

The vast majority of enrollments come from organic searches on the Grid platform. Optimize your course metadata to ensure maximum visibility.

Keywords: Incorporate high-volume keywords and relevant module codes (e.g., MAT1A, Financial Accounting) into your Title, Subtitle, and Course Description. Think like a student searching for help. 
Clarity: Ensure all fields, especially prerequisites and clear learning outcomes are filled. Our algorithm prioritizes complete, well-defined course landing pages.

Establish Your Credibility with Reviews
Focus: Social Proof and Trust

Learner feedback is your most powerful marketing tool. High ratings establish instant trust and significantly increase conversion rates.

Timing: Actively prompt for reviews after a significant milestone (e.g., after the third module or a major quiz). Students are most engaged right after achieving a success.
Engagement: Respond to all reviews (positive or negative) via your dashboard. A responsive instructor shows prospective learners that you are committed to quality.

Engage with Your Learners
Focus: Retention and Community

Active student engagement reduces churn, maximizes retention, and boosts your course’s overall ranking on the Grid Learning platform. Treat your course as a living community.

Q&A Dashboard:
Dedicate time each day to answer student questions promptly (aim for under 24 hours). High Q&A activity signals an active, valuable course.
Announcements: Use the announcements feature to provide supplementary materials, clarify complex topics, or notify students of new content additions.

Make the Most of Coupons and Referrals
Focus: Driving Direct Sales and Loyalty

Use Grid Learning’s built-in tools to manage pricing and incentivize new enrollments, earning you a higher royalty rate on direct sales.

Coupons: Create unique, limited-time coupon codes to distribute through your own network (personal newsletters, social media).
Referrals: Encourage current, satisfied students to refer friends by offering them an exclusive discount code for their next bundle upgrade.

How You Can Market Your Course
Focus: External Promotion and Brand Building

Take your course marketing outside of the platform to maximize your reach. Your unique expertise is your greatest marketing asset.

LinkedIn Authority: Post content on LinkedIn related to your course subject matter. Link directly to your Grid Learning course landing page using your unique instructor coupon code.
Micro-Content (TikTok/Reels): Create short, valuable instructional videos (60 seconds or less) for platforms like TikTok or Instagram Reels. These snippets demonstrate your teaching style and serve as a powerful funnel to your full course.
Local Outreach: Leverage professional networks, student organizations (like the SRC), or university forums to promote your syllabus-aligned content.

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